{
 "version": "https://jsonfeed.org/version/1.1",
 "title": "Localander blog",
 "home_page_url": "https://localander.com/blog/",
 "feed_url": "https://localander.com/feed.json",
 "language": "en-US",
 "items": [
  {
   "id": "https://localander.com/blog/why-thin-city-pages-hurt/",
   "url": "https://localander.com/blog/why-thin-city-pages-hurt/",
   "title": "Why Thin City Pages Hurt You",
   "summary": "Copying a page and swapping the city name does more harm than good. Here is why.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/why-thin-city-pages-hurt.jpg"
  },
  {
   "id": "https://localander.com/blog/building-genuinely-useful-local-pages/",
   "url": "https://localander.com/blog/building-genuinely-useful-local-pages/",
   "title": "Building Genuinely Useful Local Pages",
   "summary": "A local page should help someone in that area decide. Here is how to build one that does.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/building-genuinely-useful-local-pages.jpg"
  },
  {
   "id": "https://localander.com/blog/ranking-for-service-area/",
   "url": "https://localander.com/blog/ranking-for-service-area/",
   "title": "Ranking for a Service Area",
   "summary": "Serving an area and ranking for it are different things. Here is how to close the gap.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/ranking-for-service-area.jpg"
  },
  {
   "id": "https://localander.com/blog/what-good-service-area-page-contains/",
   "url": "https://localander.com/blog/what-good-service-area-page-contains/",
   "title": "What a Good Service Area Page Contains",
   "summary": "A strong local page has a recognizable shape. Here is what to put on one.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/what-good-service-area-page-contains.jpg"
  },
  {
   "id": "https://localander.com/blog/avoiding-duplicate-content/",
   "url": "https://localander.com/blog/avoiding-duplicate-content/",
   "title": "Avoiding Duplicate Content",
   "summary": "Duplicate local pages undermine your whole site. Here is how to keep them distinct.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/avoiding-duplicate-content.jpg"
  },
  {
   "id": "https://localander.com/blog/local-intent-serve-it/",
   "url": "https://localander.com/blog/local-intent-serve-it/",
   "title": "Local Intent and How to Serve It",
   "summary": "Local searches carry a specific intent. Here is how to meet it.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/local-intent-serve-it.jpg"
  },
  {
   "id": "https://localander.com/blog/scaling-local-pages-without-spam/",
   "url": "https://localander.com/blog/scaling-local-pages-without-spam/",
   "title": "Scaling Local Pages Without Spam",
   "summary": "Serving many areas is fine; spamming pages is not. Here is how to scale the right way.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/scaling-local-pages-without-spam.jpg"
  },
  {
   "id": "https://localander.com/blog/keeping-local-pages-fast/",
   "url": "https://localander.com/blog/keeping-local-pages-fast/",
   "title": "Keeping Local Pages Fast",
   "summary": "Speed helps local pages rank and convert. Here is how to keep them fast.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/keeping-local-pages-fast.jpg"
  },
  {
   "id": "https://localander.com/blog/updating-local-pages-at-scale/",
   "url": "https://localander.com/blog/updating-local-pages-at-scale/",
   "title": "Updating Local Pages at Scale",
   "summary": "Many pages mean many things to keep current. Here is how to update them efficiently.",
   "date_published": "2026-09-03T09:00:00Z",
   "image": "https://localander.com/assets/blog/updating-local-pages-at-scale.jpg"
  },
  {
   "id": "https://localander.com/blog/how-many-city-pages/",
   "url": "https://localander.com/blog/how-many-city-pages/",
   "title": "How many city pages should a local service business actually build in its first year?",
   "summary": "Most businesses either build three pages and stop, or build eighty and drown. Here is how to size the first year around your real service radius, crew capacity, and ability to keep every page honest.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/how-many-city-pages.jpg"
  },
  {
   "id": "https://localander.com/blog/service-city-matrix-pages/",
   "url": "https://localander.com/blog/service-city-matrix-pages/",
   "title": "What should a multi-service business do when it has ten services and thirty cities?",
   "summary": "Ten services times thirty cities is three hundred potential pages. Almost nobody needs all of them. Here is how to decide which combinations deserve their own URL and which should stay as a section on a hub.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/service-city-matrix-pages.jpg"
  },
  {
   "id": "https://localander.com/blog/suburb-pages-rank-worse/",
   "url": "https://localander.com/blog/suburb-pages-rank-worse/",
   "title": "Why does a suburb landing page rank worse than the page for the main city?",
   "summary": "The suburb page is written the same way, published the same day, and gets a fraction of the traffic. That is usually not a mistake in the page; it is how local search treats smaller places.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/suburb-pages-rank-worse.jpg"
  },
  {
   "id": "https://localander.com/blog/schema-markup-city-pages/",
   "url": "https://localander.com/blog/schema-markup-city-pages/",
   "title": "Which schema markup is worth adding to a service-area city page?",
   "summary": "Most schema advice for local pages is copied from restaurant and retail guides. Service-area businesses are a different case. Here is what actually helps, what is harmless, and what to skip.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/schema-markup-city-pages.jpg"
  },
  {
   "id": "https://localander.com/blog/pruning-city-pages-never-rank/",
   "url": "https://localander.com/blog/pruning-city-pages-never-rank/",
   "title": "When should a local business delete or merge city pages that never rank?",
   "summary": "Dead pages are not free. They dilute crawl attention, confuse visitors, and quietly age. Here is a calm process for deciding which city pages to keep, merge, or remove, and how to do it without losing anything.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/pruning-city-pages-never-rank.jpg"
  },
  {
   "id": "https://localander.com/blog/tracking-city-page-leads/",
   "url": "https://localander.com/blog/tracking-city-page-leads/",
   "title": "How do you track which city landing pages actually turn into booked jobs?",
   "summary": "Traffic per page is easy to see and mostly useless. What you want is calls, form fills, and booked jobs by city. Here is a setup a small business can actually run without a marketing department.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/tracking-city-page-leads.jpg"
  },
  {
   "id": "https://localander.com/blog/url-structure-city-pages/",
   "url": "https://localander.com/blog/url-structure-city-pages/",
   "title": "What is the best way to structure URLs and navigation for dozens of city pages?",
   "summary": "URL patterns and menus are decided once and lived with for years. Here is how to choose a structure that stays readable at ten pages and at eighty, and how to link it so nothing gets orphaned.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/url-structure-city-pages.jpg"
  },
  {
   "id": "https://localander.com/blog/city-page-ranks-no-calls/",
   "url": "https://localander.com/blog/city-page-ranks-no-calls/",
   "title": "What should a contractor do when a city page ranks well but the phone stays silent?",
   "summary": "Rankings without calls usually mean the page is winning the wrong query, losing the visitor on arrival, or making it hard to act. Here is how to diagnose which one it is before changing anything.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/city-page-ranks-no-calls.jpg"
  },
  {
   "id": "https://localander.com/blog/business-profile-vs-city-pages/",
   "url": "https://localander.com/blog/business-profile-vs-city-pages/",
   "title": "How much does a Google Business Profile service area matter compared with city landing pages?",
   "summary": "Business owners often ask which one to focus on. The honest answer is that they do different jobs, and confusing them leads to wasted effort on both. Here is how the two fit together.",
   "date_published": "2026-09-07T09:00:00Z",
   "image": "https://localander.com/assets/blog/business-profile-vs-city-pages.jpg"
  }
 ]
}