City Page Priority Worksheet
A planning sheet that scores each place you serve on real job history, local proof, and details you can state truthfully, so you can decide which cities get their own page, which join a regional page, and which wait.
Reviewed for 2026, updated September 8, 2026.
Not every town you can drive to deserves a landing page. This worksheet turns that judgment into a repeatable routine. Pull a year or two of completed jobs from your invoicing or dispatch records, group them by city or ZIP code, and give each place a row. The columns ask for the evidence that makes a page possible: how much work you have done there, whether customers from that place have left reviews, whether your crew has photos and notes, and how many details you could state that would be false for the next town over.
The decision column has three honest answers. A place with real history and real proof gets its own page. A place with a little history is listed on a regional page until it earns more. A place with no jobs goes on hold, because a page for it would have nothing true to say. The example rows below are placeholders that show the kind of entry each column expects; replace them with your own places and figures. Once the sheet is filled in, the Service Area Page Lead Estimator and the Local Landing Page Break-Even Calculator in our tools section can help you judge whether the pages you plan to build are worth the effort.
| City, town, or ZIP | Jobs completed there (last 24 months) | Reviews that name this place | Photos and crew notes on file | Details you can state that are true only here | Decision: own page, regional page, or hold | Owner and re-check date |
|---|---|---|---|---|---|---|
| Your home base city | Your count from job records | Your count | Yes, plenty | Housing age, permit office, water conditions, most common jobs | Own page | Name and date |
| Largest suburb you serve | Your count | Your count | Yes | List at least three | Own page | Name and date |
| Second suburb with steady work | Your count | Your count | Some | List at least three | Own page | Name and date |
| Town where you did a handful of jobs last year | Your count | 0 or 1 | One or two photos | One or two details | Regional page for now | Name and date |
| Small town inside your radius, no jobs yet | 0 | 0 | None | Nothing you can state truthfully | Hold | Revisit after your first jobs there |
| Neighborhood inside a large city | Your count | Your count | Yes | Details specific to that neighborhood | Own page only if the details are distinct; otherwise a section on the city page | Name and date |
| Growth target with light history | Your count | Your count | Some | Ask the crew what differs here | Collect proof first, then build | Name and date |
| Cluster of small rural towns | Your combined count | Your count | Some | Shared conditions across the cluster | One regional page that lists each town | Name and date |
| Add a row for every place in your records | Your figure | Your figure | Your notes | Your notes | Your decision | Name and date |
https://localander.com/templates/city-page-priority-worksheet/Use it in your business, share it with your team, or link to it from your own site.
Also from Localander
- Service-Area Page Launch Checklist: A pre-publish checklist that confirms a city or service-area page has the local substance, contact details, and technical basics it needs before it goes live.
- Free calculators