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City Page Content Budget Planner

Estimates how many unique words a set of service-area pages needs and what writing and review will cost, for local businesses and agencies planning city pages.

Your numbers

Results update as you type.

Your estimate

Unique words to write...
Writing cost...
Total budget with review...
Cost per city page...

Estimates only. Assumptions are listed below, and you can change every input.

The difference between a city page that ranks and one that gets ignored is usually the amount of genuinely local, unique text on it. That text has to be written by someone, and the cost scales with the number of cities. This planner shows the total before you commit: how many unique words the project needs, what a writer will charge for them, and how much a reviewer will cost to check that each page really says something specific about its city.

The estimate multiplies your number of cities by the unique words each page needs, then applies a per-word writing rate. Review time is entered in minutes per page and priced at an hourly rate. Shared text such as your service description, headers and footers is left out on purpose because it is written once and reused. All rates are yours to set; the defaults only show the shape of the calculation.

How to use this tool

  1. Enter the number of cities you plan to cover and how many words of city-specific text each page should carry.
  2. Set the per-word writing rate you pay, then the minutes a reviewer spends per page and their hourly cost.
  3. Read the total word count, writing cost, total budget and cost per page. Try fewer cities or fewer words per page to see how the budget moves.

What the math assumes

  • Only unique local text is counted. Shared service descriptions, navigation, headers and footers are assumed to be written once and reused across pages at no extra cost.
  • Every page gets the same number of unique words and the same review time; the tool does not model larger pages for bigger cities.
  • Writing cost is a flat per-word rate with no minimum fee, revision rounds or research surcharge unless you fold those into the rate.
  • Review cost is minutes per page times an hourly rate, with no allowance for rework if a draft is rejected.
  • The default rates are placeholders, not market benchmarks. Replace them with the quotes or salaries you actually pay.

Frequently asked questions

How many unique words does a city page really need?

There is no fixed number. Enough to answer what someone in that city would ask: which neighborhoods you cover, typical travel time, local permits or conditions, recent work nearby. The right figure is whatever your best-performing page already carries, so measure that page and use it as the default.

Does shared text count against me as duplicate content?

Reusing your service description across pages is normal and not a penalty by itself. The problem appears when the shared text is nearly all there is and the city name is the only thing that changes. That is why this planner focuses only on the unique portion.

Can I use this for neighborhoods instead of cities?

Yes. Treat each neighborhood as a city. Neighborhood pages usually justify fewer unique words, so lower the words per page and the budget will follow.

More free tools from Localander

  • Service Area Page Lead Estimator: Estimates the monthly leads, booked jobs and revenue a set of city landing pages could bring a local service business, using your own search and conversion numbers.
  • Local Landing Page Break-Even Calculator: Works out how many jobs and leads a single city landing page must produce to pay for itself over a chosen horizon, for local service businesses weighing the cost of new pages.

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